Intent

The purpose in this activity is to examine and reflect famous images (below) from popular culture if they were photoshopped or not.

This slideshow requires JavaScript.

Refection of Manipulated Images in the Media

Since I have been working with Adobe Photoshop, I am able to recognize most of those techniques on images. I’ve noticed that almost all pictures in magazines, newspapers, T.V. shows and billboards have been altered in some way.

Nowadays, you have to consider that everything and everybody in the media is possibly digitally enhanced. Media gives us the impression that especially celebrities are naturally beautiful. However, the truth is that they have the same problems as every citizen has. Therefore, glamor magazines manipulate them by trimming their necks, enlarging eyes, erasing every blemish on skin and so on to create a fake beauty. Children and teenager, who are most impacted by the media develop a wrong concept of beauty. As a result, teenagers who believe in this manipulated beauties have a low self-esteem and a wrong perception to their own self-image.

Media has also a deep influence on political affairs.

Looking at the variety of techniques are available to manipulate images, it is more than important to cover media literacy in ICT courses. Media literate students understand that media are constructed to convey ideas, information and news from someone else’s perspective. They understand that specific techniques are used to create emotional effects. Additionally, they can identify those techniques and their intended and actual effects. Students should learn to use the media for their own advantage and enjoyment. Furthermore, students should know how to act, rather than being acted upon.

The “Dove Campaign for Real Beauty” is a marketing campaign for Dove soaps; however, it is also an effort to address widespread, negative advertising which creates false perceptions of beauty among women worldwide every day.The following video “Evolution” makes a powerful statement: No one should believe that any photograph on a magazine cover, billboard, or other advertisement is real and authentic.