Intent

For this activity I created a digital identity (aka a logo) for my own educational blog site. Below are three logos which I created in Adobe Photoshop CS5. My objective was to design a professional as well as unique logo that I can use as a teacher for my blog, business card as well as for letter headings.

Terminology

  • A logo carries the image of a company.
  • Its function is to create a permanent, recognizable impression on the mind of a potential client or customer.
  • Set in a special typography, it is a graphic element, symbol, and icon of a trademark or brand, which are the shapes, colors, fonts and images usually different from others in a similar market.
  • A logo is an iconic symbol designed to represent a company, product or service. It also represents an organization’s personality.

Logo Design

When creating a logo, you have to consider that it is unique and stands out . Therefore, it is important to have basic knowledge about color theory in order to combine appropriate colors together.

The following two, interactive presentations are about color theory. Take a look and try out the exercises.

On the link are my preliminary drawings of logos and below you can see the final results.

Logo Sketches

Logo #1

Logo #2

Logo #3